Bell’s Brewery is changing its look.
Later this year, the Comstock, Mich.-based brewery will be rolling out and updated logo as well as new packaging for its products in order to “highlight the flavor and characteristics of the beer inside.”
“Over the past year, Larry Bell and our vice president, Laura Bell, have been working with a team to look at the imagery of each beer in our family,” says a post on Bell’s website. “We want to make sure our packaging and logo maintain the heritage and vision of our brands while highlighting the style of each beer, in a way that is consistent with who we are as a brewery.”
Interestingly, the press photos from the brewery seem to indicate that Hopslam double IPA (10 percent ABV) will return in six-packs of 12-ounce bottles, an option that was retired earlier this year in favor of six-packs of 12-ounce cans.
According to Bell’s, these changes will be introduced “over time” in order to reduce waste, and the new packaging should shipping to retailer’s shelves starting “later this year.”