Rabbit Hole Brewing Co.

Rabbit Hole Brewing Hole Lang Syne

Going by the book is not something consumers expect of modern craft brewers, but in a way the Rabbit Hole Brewing Co. of Justin, Texas is doing exactly that. Except that the book in question doesn't have anything to do with style guidelines or rules governing what you can or can't do when it comes to craft beer. Instead, it has to do with molding the brewery's image around a novel written by Lewis Carroll known as Alice's Adventures in Wonderland.