If you're a craft beer lover who lives in North Texas, you may remember a time not so long ago when there were only a couple of breweries in the area - neither of which existed in the city of Dallas. To say things have changed in the years since would be an understatement, but the most recent renaissance arguably got its start in November of 2011. That's also when the Deep Ellum Brewing Co. opened its doors in the Dallas neighborhood of the same name, announcing to the world its intent to achieve "total beer domination."
Belgian golden strong ale
Going by the book is not something consumers expect of modern craft brewers, but in a way the Rabbit Hole Brewing Co. of Justin, Texas is doing exactly that. Except that the book in question doesn't have anything to do with style guidelines or rules governing what you can or can't do when it comes to craft beer. Instead, it has to do with molding the brewery's image around a novel written by Lewis Carroll known as Alice's Adventures in Wonderland.