Since opening in May of 2015, Tupps Brewery has been working to develop a presence in the market by way of local draft accounts. This month, though, the company looks to extend its reach by offering its beer in cans for the first time.
An inaugural canning run took place on Monday at the brewery’s facility in McKinney, Texas with equipment provided by Armadillo Mobile Canning. According to Tupps’ sales manager Chase Lewis, mobile canning provided the best option for getting packaged beer into the market short term, though Tupps does intend to purchase in-house equipment sometime in the future.
“We’re still working through the process of obtaining quotes on various canning lines, so for now we’re just going to take advantage of the convenience of going mobile.”
As for distribution, Katie Baker, Tupps’ marketing and events coordinator, indicated that the brewery will continue to self-distribute, with current plans calling for deliveries of canned products to occur all across the Dallas-Fort Worth Metroplex.
Initial shipments will begin arriving at retail on Friday, March 18, with cans expected to be available at area locations of Fossil Creek Liquor, Market Street, Spec’s, Total Wine and Whole Foods, as well as at other local craft beer retailers.
Once on retail shelves, consumers will be able to purchase all five of the brewery’s year-round beers, a lineup which includes: Black Ale, Cotton Mill Gold, Northbound 75, Texas Shade and Tupps IPA. Additional offerings will follow, such as McKinney Red Rye Ale, a new beer scheduled for release in April.
A full slate of pre-release parties is planned for the week leading up to the official launch event, which will happen on Friday, March 18 in Dallas.
This story first appeared on BeerinBigD.com.