Fresh off the inaugural release of their seasonal Bucking Bock in cans, Rahr & Sons is planning special limited edition packaging to mark its first can-iversary — the one year anniversary of the launch of its first ever canned beer.
Just in time for summer, Rahr’s Blonde will be hitting shelves in cans featuring the image and signature of owner Fritz Rahr’s mother, Jodell. For those that aren’t familiar, Jodell was a model in the 1940s and 50s, as well as the second runner- up in the 1952 Miss Universe pageant.
Rahr’s Blonde was the first beer the brewery produced commercially, and like other products in the Rahr portfolio, it was packaged only in bottles up until its debut in cans last June. Commenting on the news, Rahr said, “The Blonde labels have always featured an illustration of my mother, and these new cans are another way to pay homage to her.”
Only 4,000 cases of the limited edition can will be made available, with six-packs expected to arrive at retail just before Memorial Day. In the future, can-iversary cans will feature different images of Jodell, making for a series that will be collectible for years to come.