A new release coming this week from Prairie Artisan Ales is an artistic critique of the vaping culture.
The beer in question is Vape Tricks, a 5 percent ABV kettle-soured ale conditioned on cherries for “around a month.” In an email, Zach Prichard, owner of Krebs Brewing Co., told Tenemu that the vaping culture “promotes the use of vaping products in a manner that we find short sighted, glib, and objectionable. This label is our way of satire and comment.”
According to a post on Prairie’s Facebook page, Vape Tricks will be packaged in four packs of 12-ounce cans and is scheduled to ship to retailers across the brewery’s entire distribution network this week.
Update (Aug. 7, 2017) — This post was updated to include details on the release date. It was originally published on July 11, 2017.