After teasing pics and info on social media for weeks about a mysterious new can, NoDa Brewing Co has revealed its secret.
For a limited time, its Jam Session pale ale will change labels and can colors. Lady Jam on the current, yellow cans will be taking a summer vacation so that new, aqua blue cans, dubbed riverjam, will hit outlets. Only the cans will change temporarily, the pale ale recipe inside remains the same.
The cans and label have been redesigned for the summer to celebrate the Charlotte, N.C.-based brewery’s partnership with the U.S. National Whitewater Center River Jam concert series. The concerts will be held every Thursday and Saturday from May until September. NoDa will ensure plenty of the new aqua blue cans will be on hand at these concerts.
The brewery will debut these new aqua blue cans at the first River Jim concert Thursday, May 5 at the USNWC Center in Charlotte.