Next year, New Holland Brewing Co. will be shipped nationwide with a brand new distributor: Pabst Brewing Co.
According to a press release, the Holland, Mich.-based brewery has entered a long-term partnership agreement that will see New Holland’s full portfolio of beer distributed nationally by “leveraging PBC’s robust sales and distribution platform.”
“We are excited to be joining forces with Pabst as we combine the strengths of two great American companies,” said Brett VanderKamp, founder and president of New Holland, in a press release. “Pabst’s management of our wholesale network will help us accelerate growth and drive success at the shelf.”
As a result of the partnership, Pabst’s sales force will sell the entirety of New Holland’s beers to wholesalers nationwide as part of its “high-end portfolio” and will allow Pabst to “increase its varied product offerings and strengthen the company’s participation in the craft beer segment.”
New Holland will remain completely independent and will continue to manage all aspects of its business, while all of the brewery’s beer will continue to be brewed at its current location. The partnership is expected to be implanted in the first quarter of 2017.