Last week, Jester King Brewery released the first 1.5L magnum bottles in its history, and now the brewery has changed the way it will handle the releases in the future.
In a statement on its Facebook page, the Austin-based brewery states that going forward, magnum bottles releases will be held via a lottery, with winners able to pick up and purchase the bottles over multiple weekends. In addition, the brewery will be banning customers who it finds selling the bottles from entering future lotteries.
“We know in hindsight we setup a system destined to fail, where people who followed our requests ultimately got punished for it,” reads a post on Jester King’s Facebook page. “First come, first serve was no way to handle such a limited release. We’re sorry for the resulting drama that ensued, and we feel bad it cast a negative shadow on some of our customers’ experiences at Jester King last weekend.”
The controversy stems from the release last week of 150 1.5L bottles of Atrial Rubicite for the first time that were sold on a first come, first serve basis, with 50 bottles each released on Friday, Saturday and Sunday. Jester King asked customers to not show up at the brewery until after sunrise, but there were reports and social media posts indicating that people were on the property as early as 2:00 a.m. on each of the days the bottles were being sold.
In previous posts, Jester King has indicated that there will be 1.5L bottles available for sale for numerous releases in the future.