Jester King Brewery is going green. Bottles, that is.

The Austin, Texas-based brewery has begun experimenting with packaging a few of its beers in green glass bottles, as opposed to the standard brown glass. The process started back in February, when the brewery put a small portion of its Le Petit Prince (2.9 percent ABV) in the new bottles to see how the beer would condition.

Jester King Green Bottles

Garrett Crowell, Jester King head brewer, explains his thoughts behind the move in a post on the brewery’s blog:

My pursuit of the use of green bottles stems mostly from the character of all of my favorite beers. Cuvee de Jonquilles Blaugies, Thiriez Fantôme, Cantillon, Dupont, all use green bottles. I’ve had brown bottle versions of some of these beers, and have had them on draft as well and there is an element missing from those versions that the green bottles have. While green bottles permit the risk of light struck/skunky character, I feel they add character, even beyond skunkiness. So many breweries have attempted to mimic the classic Saison Dupont yeast profile, and I feel what is most often missing is the light struck character that is integral to the profile of that beer.

Beer is as delicate as wine. Pasteurized, shelf stable beer has dumbed down beer consumers into believing that something will still taste fresh after leaving it in the trunk of their car, or in the sun, etc. Hopefully, green bottles will emphasize that our beer is a living thing, and that the way it’s treated will significantly alter the experience one can have with it.

I understand that green bottles and light struck character are going to be a challenge for most beer enthusiasts. I think we’re in a unique and important position to break down some of the indoctrination that is present and document something truly beautiful and unique.

According to the post, after some positive results with the experiment, Jester King started selling “green bottle Le Petit Prince” last weekend and is now planning on packaging some future batches of both Noble King (5.3 percent ABV) and Mad Meg (9.6 percent ABV) the same way.