Today, Hoof Hearted Brewing will be releasing a new beer named Maxxx Profitz, which is a 6 percent ABV sour IPA brewed with lactose sugar, pink guava, strawberries and Tahitian vanilla. The Columbus, Ohio-based brewery is releasing the new IPA alongside its 2018 release of South of Eleven double IPA, which comes in at 10.2 percent ABV.

A total of 400 tickets to the release event were put online on June 27 and sold out the same day. According to a post on the brewery’s Facebook page, the ticket reserves the purchaser three four-packs of 16-ounce cans of each release ($16.99) and the initial ticket price does count towards the final purchase.

In addition, Hoof Hearted will be releasing new versions of its Konkey Dong double IPA and Musk of the Minotaur double IPA that will be available for purchase without a ticket.