Green Flash Brewing Co. will be cutting 15 percent of its workforce as well as pulling its beers out of 33 of the 40 states the brewery currently distributes to.
According to a press release, the moves are meant to refocus the brewery’s operations, allowing it to concentrate its sales and marketing on the states where it does the most business. In addition, the changes will result in increased turnover as well as making sure that more than 90 percent of both Green Flash and Alpine beer will arrive to retailers on the same day that it is shipped.
“Re-focusing our distribution was a difficult decision that we did not arrive at lightly,” said Chris Ross, president of Green Flash, in a press release. “We are grateful to our friends working at the distributors and retailers that made it possible for our fans to enjoy Green Flash beer over the years.”
The press release indicates that 17 different states will continue to receive shipments from the brewery:
- New Jersey
- New York
- North Carolina
In addition, The Green Flash Brewhouse & Eatery located in Lincoln, Nebraska will open as scheduled in the first quarter of 2018, which will brew beer serving the state of Nebraska and “serve as the model for future Green Flash geographic expansions.”
Green Flash was the 37th largest craft brewery in the country in 2016 based on beer sales volume according to the Brewers Association, a not-for-profit trade group representing small and independent craft brewers.