Starting today, it will be a little easier to know which beers are brewed by craft breweries are independently owned.
That is because the Brewers Association has launched a new seal that will be used to certify that products have been produced by breweries that are independently owned and are “free of influence from other alcohol beverage companies which are not themselves craft brewers.” According to a press release, the seal is available for use free of charge by any independent American craft breweries that have a valid Alcohol and Tobacco Tax and Trade Bureau (TTB) Brewer’s Notice, meet the Brewers Association’s craft brewer definition, and sign a license agreement. In addition, the seal is available to members as well as non-members of the Brewers Association.
“Independent craft brewers continue to turn the beer industry on its head by putting community over corporation and beer before the bottom line,” said Bob Pease, president and ceo of Brewers Association, in a press release. “As Big Beer acquires former craft brands, beer drinkers have become increasingly confused about which brewers remain independent. Beer lovers are interested in transparency when it comes to brewery ownership. This seal is a simple way to provide that clarity—now they can know what’s been brewed small and certified independent.”
The Brewers Association is a not-for-profit trade group representing small and independent craft brewers and releases a number of different annual lists, including the top 50 craft and overall brewing companies in the U.S. as well as its statistical analysis of the craft beer industry.