FireWheel’s brewery is getting a second life.
After purchasing the equipment formerly owned and operated by FireWheel Brewing Co., Backcountry Brewery of Frisco, Colo., will be re-opening at the location in Rowlett, Texas tomorrow.
A relative newcomer to the Texas market, Backcountry signed with Dallas-based FullClip Craft Distributors over the summer, with initial deliveries to the state arriving in September.
According to owner Charlie Eazor, the move to expand the brewery’s market stretched it to full capacity, so it was understood that sooner or later the company might have to look into opening an additional location.
The purchase of FireWheel was really just a matter of timing, according to Eazor, as his company learned of the brewery’s fate while attending the Dallas Untapped Festival in November. For Backcountry, he says, it created an opportunity to add production capacity in proximity to “a robust and exciting market where our beers have been well-received.” Moreover, setting up shop in Rowlett makes sense when you consider that Eazor anticipates selling more beer in Texas than he does at home.
Backcountry will run with the existing brewhouse for the foreseeable future, though the next month or so will be spent fine-tuning the brewery’s recipes to account for differences in equipment and/or environmental conditions associated with the Rowlett location. Beyond that, Eazor indicated that Backcountry will look to put its own spin on the taproom and beer garden areas, with the goal of “creating a family-friendly atmosphere, where people can relax and feel comfortable while enjoying one of our beers.”
Backcountry will brew four of its products locally, with the lineup to include the company’s Amber, Pale Ale, Pilsner and Double IPA. Those brews will also be canned for the Texas market, representing a departure from the bottled beers now being shipped from Colorado. Some bottles will still make their way to Texas, but these will be limited to rotating or seasonal brews like Breakfast Stout and Imperial Saison, or small-batch offerings created as part of the brewery’s Artisan Series.
Backcountry Brewery will be holding a grand opening celebration in Rowlett, Texas starting on Jan. 29 and continuing through the weekend.
Update (Jan. 28, 2016) — This post was updated to include details on the grand opening date. It was originally published on Dec. 22, 2015.