After acquiring 10 different craft breweries since 2011, AB InBev is tightening its belt.
According to a letter to the company’s wholesale partners from Alex Medicis, vp of sales at AB InBev, the company has let go a number of employees its The High End division, which is AB InBev’s business unit focused on its craft and import brands.
The move was initiated after the company identified “a few key areas in our sales organization where we can simplify our business”, including cutting the number of district managers, removing sales representatives at The High End, and phasing out its Brand Activation Manager (BAM) and Trade Activation Manager (TAM) positions.
In addition, the company has decided to relocate its Region 1 office from Boston to New Jersey, a move that will take place in 2018.
“These are difficult decisions to make and ones we take very seriously,” Medicis wrote in the letter. “However, they are vital to ensure we are structured in the best way possible to better connect within an evolving industry.”
The story was first reported on by Beer Street Journal, which reports that approximately 350 employees in The High End Division were let go, a number that does not include employees in the various craft breweries that AB InBev has acquired.
In October 2015, AB InBev agreed in principle to purchase SABMiller for $104 billion, with the combined company reaching sales of approximately $55 billion. The deal was finalized in September 2016.
An email sent to the company for additional information was not immediately returned.