There may be a new phrase in the works when referring to sampler-packs of beer: the brewers dozen.
Southern Tier Brewing Co. of Lakewood, N.Y. has announced Overpack’d, a 15-count sampler of some of its most popular beers in 12-ounce cans. Inside each box are three each of five different Southern Tier beers, two of which feature updated artwork.
“We’ve never released a can variety pack, and we thought if were were to do so, we should do it in an interesting way. 15 cans allows us a true mix/variety of great beers” said Nathan Arnone, brand manager for Southern Tier.
#BeerCanAppreciationDay seems like the perfect time to announce that this spring you can pick up #Overpackd, our new variety 15pk cans. It features some of our most popular ales like #NuSkoolIPA, #TangierIPA and #2XSMASH (Now Year-round and in cans!) plus our rebranded Live pale ale and Pilsner. It’ll be year round and should be available across our footprint.
See this Instagram photo by @stbcbeer * 619 likes
The five beers available in the Overpack’d sampler are:
- Live Pale Ale — 5.5 percent ABV
- NuSkool IPA — 6 percent ABV
- Pilsner — 5 percent ABV
- Tangier IPA — 4.6 percent ABV
- 2XSmash Double IPA — 8.1 percent ABV
The Overpack’d sampler will be released in March to the 33 states of Southern Tier’s distribution footprint.
Update (Jan. 28, 2017) – This post was updated to include additional packaging and distribution information. It was originally published on Jan. 26, 2017.