The term barleywine is used throughout the craft beer industry and is a well-respected and represented style brewed by most breweries in the U.S. It is recognized by the Beer Judge Certification Program (BJCP) and it is a category at the Great American Beer Festival (GABF). None of this is news to 99 percent of the people reading this, but how the style and name barleywine came about is not as well known.
In the craft beer world stories of people abandoning their chosen careers midlife to brew beer have become almost commonplace. In the case of Dave and Quynh Rathkamp, there leap of faith to start Save the World Brewing Co. trumps them all.
No-Li Brewhouse was started in 1993 by Mark Irvin under the name Northern Lights Brewing Co.
Evidently, someone else had staked a claim to the use of the name Northern Lights forcing Mark to change the name to the shortened No-Li. Which I assume is supposed to be pronounced as “no-lie."